5 keys to selling more this summer by Online Zebra

Why should you accept that in summer things stop and you stop selling? On the contrary: it is one of the best times of the year to boost your business… if you know how. Many SMEs make the mistake of assuming that, with the holidays, consumption stops. But the reality is that consumers don’t disappear: they change their habits.

At Online Zebra, it’s clear to us: summer is an opportunity. And here are five keys that we apply with our customers to sell more, stand out from the competition and prepare for a record-breaking last quarter.

5 keys to sell more in summer

1. Adapt your message to the summer, don’t repeat your winter message.

In summer, emotions are king. Consumers are more relaxed, looking for enjoyment, disconnection and experiences. If your message is still in ‘winter mode’, you are missing a key connection.

• Refresh your visual approach: use warm colours, fresh typography and light visual content.
• Check your copy: connect with the emotional. It’s not just about what you sell, but how it enhances the summer of the buyer.
• Launch specific seasonal campaigns: limited editions, holiday bundles, or time-limited discounts that generate urgency without being aggressive.

Zebra tip: use FOMO wisely. Phrases like ‘only until 31 July’ or ‘summer special edition’ work if they are well integrated into the brand discourse.

2. Optimise the mobile experience as much as possible

Is no one going to think about mobile phones?

In summer, the mobile phone is everything. The user finds you from the deckchair, the terrace or in the middle of a trip. If your website is not ready for it, there will be no conversion.

• Your site should load in less than 3 seconds.
• Navigation has to be intuitive and frictionless (forget tiny buttons or endless forms).
• The checkout must be fast, clear and 100% usable from a smartphone.
• Use mobile-friendly formats in your ads: reels, stories, YouTube Shorts or responsive display.

Extra TIP: Test different creatives for mobile and desktop. The same campaign may require different visual approaches depending on the device.

TIP 2: Look at what your competition is doing visually, but choose your competitor carefully and consider whether you can do something similar with the resources you have.

3. Do strategic and emotional remarketing

In summer, purchasing cycles lengthen: the user enters, gets distracted, returns later… or not. This is where a smart remarketing strategy comes in.

• Dynamic ads in Meta or Google Shopping remembering viewed products.
• Demand Generation campaigns in Google Ads to target users with a low CPC.
• Email marketing sequences with storytelling and personalized discounts.
• Segmented audiences: impact only those who have truly shown interest.

At Online Zebra, we apply it like this: first, we reactivate interest (you saw this), then we offer an incentive (we’ll reserve it for you), and finally, we create urgency (last units).

4. Take advantage of seasonal SEO: there is life (and many searches) in summer

People don’t stop searching in the summer; they just search for other things. From “getaway ideas” to “must-have products for the hot weather.” Your website content should respond to this seasonal demand.

• Create articles specifically for summer keywords: “how to prepare your ecommerce store for the July sales,” “unique holiday gifts,” and so on.
• Use Google Trends and Semrush to find temporary search spikes. You can also use Google’s Keyword Planner, which is also free.
• Strengthen your presence on Google Discover with engaging, visual, and well-structured content.

Remember: every piece of content that ranks well in July can continue to attract traffic and leads for the rest of the year.

5. Activate flash promotions and exclusive campaigns

Summer invites us to shop… but also to procrastinate. Flash campaigns and exclusive offers are key to triggering the purchasing decision.

• Happy hours: discounts during a specific time slot.
• Limited editions announced only through stories.
• Themed packages for travel, beach, leisure time…
• Cross-promotions with partner brands to increase audiences.

Important: Personalize the packaging, launch seasonal landing pages, and make the offer feel unique, not just another discount.

Repeat after me: “Summer is an opportunity, not an obstacle.”

Your audience doesn’t disappear during the holidays: they change pace, expectations, and channels. If your brand adapts, anticipates, and remains active when others are in “airplane mode,” you’ll gain market share and be better positioned for September.

🎯 Tailor your message,
📱 optimize mobile,
🔁 activate remarketing,
📈 boost seasonal SEO,
⚡ and create memorable campaigns.

Need help boosting your marketing this summer? At Online Zebra, we’ve been boosting businesses like yours for years with 100% personalized, results-focused strategies.

Now’s the time to get moving. And if you’d like us to join you, write to us.