{"id":8746,"date":"2025-04-22T14:01:27","date_gmt":"2025-04-22T12:01:27","guid":{"rendered":"https:\/\/onlinezebra.com\/?p=8746"},"modified":"2025-04-22T14:01:29","modified_gmt":"2025-04-22T12:01:29","slug":"ai-overview-sermsuh","status":"publish","type":"post","link":"https:\/\/onlinezebra.com\/pt-pt\/blog\/ai-overview-sermsuh\/","title":{"rendered":"C\u00f3mo monitorizar el AI Overview en Semrush"},"content":{"rendered":"\n<p>En Online Zebra ya hemos comenzado a trabajar su an\u00e1lisis, y en este art\u00edculo te explicamos <strong>c\u00f3mo impacta AI Overview en el SEO org\u00e1nico y c\u00f3mo Semrush lo integra en su suite de herramientas<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es AI Overview y por qu\u00e9 debes prestarle atenci\u00f3n?<\/h2>\n\n\n\n<p><a href=\"https:\/\/onlinezebra.com\/blog\/como-aparecer-en-google-ai-overviews\/\">Como ya explicamos en nuestra gu\u00eda sobre AI Overview<\/a>, es una caracter\u00edstica que aparece en los resultados de b\u00fasqueda de Google y que utiliza inteligencia artificial para generar <strong>res\u00famenes contextuales y respuestas completas<\/strong>, muchas veces directamente visibles sin necesidad de hacer clic en ning\u00fan resultado. Esta informaci\u00f3n generada proviene de m\u00faltiples fuentes indexadas y se presenta en forma de p\u00e1rrafos, bullets o tablas, normalmente al principio de la p\u00e1gina de resultados.<\/p>\n\n\n\n<p>Esto tiene dos consecuencias inmediatas para quienes trabajamos en SEO:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Disminuye el CTR tradicional de los primeros resultados org\u00e1nicos<\/strong>, al capturar la atenci\u00f3n del usuario de forma directa.<\/li>\n\n\n\n<li><strong>Cambia las reglas del juego en cuanto a la optimizaci\u00f3n de contenidos<\/strong>, premiando el contenido m\u00e1s \u00fatil, claro y actualizado seg\u00fan las directrices E-E-A-T (Experiencia, Conocimiento, Autoridad y Fiabilidad).<\/li>\n<\/ol>\n\n\n\n<p>Por tanto, entender <strong>qu\u00e9 palabras clave activan AI Overview<\/strong>, si nuestro dominio est\u00e1 presente en ese espacio y c\u00f3mo optimizar para entrar en \u00e9l, se convierte en una prioridad. Aqu\u00ed es donde entra Semrush.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo Semrush integra AI Overview en sus herramientas de investigaci\u00f3n org\u00e1nica<\/h2>\n\n\n\n<p>Semrush ha respondido de forma \u00e1gil a esta nueva din\u00e1mica de las SERP, incorporando informaci\u00f3n espec\u00edfica sobre AI Overview en varias de sus herramientas clave. Desde Online Zebra ya estamos incluyendo este an\u00e1lisis en nuestros procesos de auditor\u00eda SEO y planificaci\u00f3n estrat\u00e9gica para proyectos que compiten en sectores informativos, de ecommerce o servicios.<\/p>\n\n\n\n<p>A continuaci\u00f3n, detallamos c\u00f3mo y d\u00f3nde puedes consultar esta informaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Rastreo de posici\u00f3n<\/h3>\n\n\n\n<p>En los proyectos activos de rastreo de posici\u00f3n, puedes habilitar el filtro de <strong>&#8220;funcionalidades SERP&#8221;<\/strong> y seleccionar <strong>AI Overview<\/strong> como uno de los elementos a monitorizar. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"340\" src=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/rastreo-de-posicion-ia-semrush-1024x340.png\" alt=\"\" class=\"wp-image-8765\" srcset=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/rastreo-de-posicion-ia-semrush-980x325.png 980w, https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/rastreo-de-posicion-ia-semrush-480x159.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Esto te permite ver:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u00e9 palabras clave est\u00e1n activando AI Overview.<\/li>\n\n\n\n<li>En cu\u00e1les de ellas aparece tu dominio.<\/li>\n\n\n\n<li>La posici\u00f3n en el ranking general de esas keywords.<\/li>\n<\/ul>\n\n\n\n<p>Este dato es crucial para medir si tu contenido est\u00e1 siendo considerado por el sistema generativo de Google como una fuente \u00fatil o no.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Investigaci\u00f3n org\u00e1nica (Organic Research)<\/h3>\n\n\n\n<p>Dentro del m\u00f3dulo cl\u00e1sico de &#8220;<a href=\"https:\/\/es.semrush.com\/analytics\/organic\/positions\/\">Investigaci\u00f3n org\u00e1nica<\/a>&#8220;, Semrush ha incorporado una nueva columna en la pesta\u00f1a de <strong>&#8220;Posiciones&#8221;<\/strong> que se\u00f1ala si una keyword activa un AI Overview.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"442\" src=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/semrush-trafico-ia-1-1024x442.png\" alt=\"\" class=\"wp-image-8747\" srcset=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/semrush-trafico-ia-1-980x423.png 980w, https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/semrush-trafico-ia-1-480x207.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Tambi\u00e9n se ha a\u00f1adido una <strong>estad\u00edstica global<\/strong> en la parte superior de la visi\u00f3n general que indica cu\u00e1ntas keywords del dominio est\u00e1n clasificadas en esta funcionalidad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"693\" src=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-2-1024x693.png\" alt=\"\" class=\"wp-image-8750\" srcset=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-2-1024x693.png 1024w, https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-2-980x664.png 980w, https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-2-480x325.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Esto permite tener una fotograf\u00eda clara de la <strong>exposici\u00f3n general de un dominio a AI Overview<\/strong>, con posibilidad de segmentar por pa\u00edses, dispositivos o incluso por subdirectorios, en caso de grandes portales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-4-1024x484.png\" alt=\"\" class=\"wp-image-8753\" srcset=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-4-980x463.png 980w, https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-4-480x227.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Visi\u00f3n general de dominio<\/h3>\n\n\n\n<p>En la herramienta de Domain Overview (Visi\u00f3n general de dominio), Semrush ofrece un dato porcentual que indica qu\u00e9 <strong>porcentaje de palabras clave<\/strong> del dominio est\u00e1n vinculadas a resultados con AI Overview. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-5-1024x529.png\" alt=\"\" class=\"wp-image-8756\" srcset=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-5-980x507.png 980w, https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-5-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00famero de palabras clave que activan AI Overview.<\/li>\n\n\n\n<li>Cu\u00e1ntas de esas keywords llevan al dominio analizado.<\/li>\n\n\n\n<li>C\u00f3mo se comparan estos datos con la media del sector.<\/li>\n<\/ul>\n\n\n\n<p>Este an\u00e1lisis es \u00fatil para evaluar si est\u00e1s <strong>ganando o perdiendo visibilidad<\/strong> frente a tus competidores en este nuevo escenario de b\u00fasqueda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Visi\u00f3n general de palabras clave<\/h3>\n\n\n\n<p>Si est\u00e1s realizando una investigaci\u00f3n puntual sobre una keyword, al introducirla en el panel de <strong>Keyword Overview<\/strong>, tambi\u00e9n podr\u00e1s ver si esa palabra clave espec\u00edfica activa un AI Overview. Este dato se presenta junto al resto de funcionalidades SERP como featured snippets, enlaces de sitio o resultados de v\u00eddeo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-6-1024x459.png\" alt=\"\" class=\"wp-image-8759\" srcset=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-6-980x439.png 980w, https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-6-480x215.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Esto es especialmente interesante para <strong>estrategias de contenido<\/strong>, ya que permite priorizar aquellas keywords que probablemente van a requerir un enfoque m\u00e1s \u00fatil, explicativo o conversacional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Keyword Magic Tool<\/h3>\n\n\n\n<p>Finalmente, en la herramienta de <strong>Keyword Magic Tool<\/strong>, puedes aplicar filtros para ver \u00fanicamente aquellas palabras clave que activen AI Overview. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"418\" src=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-7-1024x418.png\" alt=\"\" class=\"wp-image-8762\" srcset=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-7-980x400.png 980w, https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/04\/trafico-ia-semrush-7-480x196.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Esta opci\u00f3n resulta muy pr\u00e1ctica para construir cl\u00fasteres sem\u00e1nticos optimizados para este tipo de resultados, y dise\u00f1ar contenidos orientados espec\u00edficamente a captar visibilidad en este formato.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo optimizar para aparecer en AI Overview?<\/h2>\n\n\n\n<p>Aunque Google no ha revelado al 100% c\u00f3mo selecciona el contenido para sus respuestas generadas por IA, s\u00ed ha insistido en que <strong>las pr\u00e1cticas de SEO de calidad siguen siendo la base del \u00e9xito<\/strong>. Desde nuestra experiencia en Online Zebra, estas son algunas recomendaciones pr\u00e1cticas para maximizar las posibilidades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contenido \u00fatil y orientado a la intenci\u00f3n de b\u00fasqueda<\/strong>: hay que responder de forma clara, estructurada y completa a lo que el usuario realmente necesita saber.<\/li>\n\n\n\n<li><strong>Enfoque E-E-A-T<\/strong>: no basta con escribir bien. Debes demostrar experiencia (por ejemplo, firmando con autores reconocidos), autoridad (vinculaciones con fuentes fiables) y actualizaci\u00f3n constante.<\/li>\n\n\n\n<li><strong>Formato escaneable<\/strong>: las respuestas generadas tienden a utilizar listas, p\u00e1rrafos cortos y estructuras f\u00e1ciles de interpretar. Es fundamental que tu contenido tambi\u00e9n est\u00e9 optimizado a nivel de UX sem\u00e1ntica.<\/li>\n\n\n\n<li><strong>Datos actualizados y referenciados<\/strong>: Google parece valorar la inclusi\u00f3n de datos con fecha reciente y referencias claras, lo cual refuerza la percepci\u00f3n de fiabilidad.<\/li>\n\n\n\n<li><strong>Enlaces internos coherentes y estructura l\u00f3gica del sitio<\/strong>: todo el ecosistema del dominio debe acompa\u00f1ar la autoridad del contenido, no basta con una URL bien posicionada.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>AI Overview representa un antes y un despu\u00e9s en la forma en que los usuarios interact\u00faan con la informaci\u00f3n en los buscadores. En lugar de limitarse a mostrar enlaces, Google empieza a ofrecer respuestas directas e inteligentes. Para quienes trabajamos en SEO, esto implica <strong>repensar las estrategias de contenidos, formatos y monitorizaci\u00f3n<\/strong>.<\/p>\n\n\n\n<p>Desde Online Zebra ya estamos incorporando estos datos en nuestras auditor\u00edas mensuales, priorizando aquellas keywords con impacto en AI Overview y adaptando los contenidos de nuestros clientes a este nuevo entorno. Gracias a la integraci\u00f3n de Semrush, es posible medir, comparar y actuar con rapidez.<\/p>\n\n\n\n<p>Si a\u00fan no has incorporado AI Overview en tu an\u00e1lisis SEO, este es el momento de hacerlo. Porque el futuro de la b\u00fasqueda ya est\u00e1 aqu\u00ed, y entender c\u00f3mo destacarte en \u00e9l puede marcar la diferencia entre <strong>estar presente o invisible<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Online Zebra ya hemos comenzado a trabajar su an\u00e1lisis, y en este art\u00edculo te explicamos c\u00f3mo impacta AI Overview en el SEO org\u00e1nico y c\u00f3mo Semrush lo integra en su suite de herramientas. \u00bfQu\u00e9 es AI Overview y por qu\u00e9 debes prestarle atenci\u00f3n? Como ya explicamos en nuestra gu\u00eda sobre AI Overview, es una [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[254],"tags":[],"class_list":["post-8746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo monitorizar AI Overview en Semrush<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo analizar tu visibilidad en AI Overview de Google con Semrush. 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