{"id":9305,"date":"2025-07-07T11:25:01","date_gmt":"2025-07-07T09:25:01","guid":{"rendered":"https:\/\/onlinezebra.com\/?p=9305"},"modified":"2025-07-03T13:59:40","modified_gmt":"2025-07-03T11:59:40","slug":"5-keys-to-selling-more-this-summer-by-online-zebra","status":"publish","type":"post","link":"https:\/\/onlinezebra.com\/en\/blog\/5-keys-to-selling-more-this-summer-by-online-zebra\/","title":{"rendered":"5 keys to selling more this summer by Online Zebra"},"content":{"rendered":"\n<p>Why should you accept that in summer things stop and you stop selling? On the contrary: it is one of the best times of the year to boost your business&#8230; if you know how. Many SMEs make the mistake of assuming that, with the holidays, consumption stops. But the reality is that consumers don&#8217;t disappear: <strong>they change their habits<\/strong>.   <\/p>\n\n<p>At Online Zebra, it&#8217;s clear to us: summer is an opportunity. And here are five keys that we apply with our customers to <strong>sell more, stand out from the competition and prepare for a record-breaking last quarter<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\">5 keys to sell more in summer<\/h2>\n\n<h3 class=\"wp-block-heading\">1. <strong>Adapt your message to the summer, don&#8217;t repeat your winter message.<\/strong><\/h3>\n\n<p>In summer, emotions are king. Consumers are more relaxed, looking for enjoyment, disconnection and experiences. If your message is still in \u2018winter mode\u2019, you are missing a key connection.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Refresh your visual approach: use warm colours, fresh typography and light visual content.<\/li>\n\n\n\n<li>Check your copy: connect with the emotional. It&#8217;s not just about what you sell, but how it enhances the <strong>summer of the buyer<\/strong>. <\/li>\n\n\n\n<li>Launch specific seasonal campaigns: limited editions, holiday bundles, or time-limited discounts that generate urgency without being aggressive.<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Zebra tip<\/strong>: use <em>FOMO <\/em>wisely. Phrases like \u2018only until 31 July\u2019 or \u2018summer special edition\u2019 work if they are well integrated into the brand discourse. <\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">2. <strong>Optimise the mobile experience as much as possible<\/strong><\/h3>\n\n<p>Is no one going to think about mobile phones?<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"480\" height=\"360\" src=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/07\/es-que-nadie-piensa-en-los-ninos.jpg\" alt=\"mobile optimisation\" class=\"wp-image-9294\" srcset=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/07\/es-que-nadie-piensa-en-los-ninos.jpg 480w, https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/07\/es-que-nadie-piensa-en-los-ninos-300x225.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure>\n\n<p>In summer, <strong>the mobile phone is everything<\/strong>. The user finds you from the deckchair, the terrace or in the middle of a trip. If your website is not ready for it, there will be no conversion.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Your site should load in less than 3 seconds.<\/li>\n\n\n\n<li>Navigation has to be <strong>intuitive and frictionless<\/strong> (forget tiny buttons or endless forms).<\/li>\n\n\n\n<li>The checkout must be fast, clear and 100% usable from a smartphone.<\/li>\n\n\n\n<li>Use mobile-friendly formats in your ads: reels, stories, YouTube Shorts or responsive display.<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Extra TIP<\/strong>: Test different creatives for mobile and desktop. The same campaign may require different visual approaches depending on the device. <\/p>\n\n\n\n<p><strong>TIP 2<\/strong>: Look at what your competition is doing visually, but choose your competitor carefully and consider whether you can do something similar with the resources you have.<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">3. <strong>Do strategic and emotional remarketing<\/strong><\/h3>\n\n<p>In summer, purchasing cycles lengthen: the user enters, gets distracted, returns later&#8230; or not. This is where a <strong>smart remarketing strategy<\/strong> comes in. <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Dynamic ads in Meta or Google Shopping remembering viewed products.<\/li>\n\n\n\n<li>Demand Generation campaigns in Google Ads to target users with a low CPC.<\/li>\n\n\n\n<li>Email marketing sequences with storytelling and personalized discounts.<\/li>\n\n\n\n<li>Segmented audiences: impact only those who have truly shown interest.<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>At Online Zebra, we apply it like this<\/strong>: first, we reactivate interest (you saw this), then we offer an incentive (we&#8217;ll reserve it for you), and finally, we create urgency (last units).<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">4. <strong>Take advantage of seasonal SEO: there is life (and many searches) in summer<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/onlinezebra.com\/wp-content\/uploads\/2025\/07\/busqueda-seo.avif\" alt=\"summer SEO search\" class=\"wp-image-9297\"\/><\/figure>\n\n<p>People don&#8217;t stop searching in the summer; they just search for other things. From &#8220;getaway ideas&#8221; to &#8220;must-have products for the hot weather.&#8221; Your website content should <strong>respond to this seasonal demand<\/strong>.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Create articles specifically for summer keywords: &#8220;how to prepare your ecommerce store for the July sales,&#8221; &#8220;unique holiday gifts,&#8221; and so on.<\/li>\n\n\n\n<li>Use Google Trends and Semrush to find temporary search spikes. You can also use Google&#8217;s Keyword Planner, which is also free. <\/li>\n\n\n\n<li>Strengthen your presence on Google Discover with engaging, visual, and well-structured content.<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Remember<\/strong>: every piece of content that ranks well in July can continue to attract traffic and leads for the rest of the year.<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">5. <strong>Activate flash promotions and exclusive campaigns<\/strong><\/h3>\n\n<p>Summer invites us to shop&#8230; but also to procrastinate. <strong>Flash campaigns<\/strong> and exclusive offers are key to triggering the purchasing decision. <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Happy hours: discounts during a specific time slot.<\/li>\n\n\n\n<li>Limited editions announced only through stories.<\/li>\n\n\n\n<li>Themed packages for travel, beach, leisure time&#8230;<\/li>\n\n\n\n<li>Cross-promotions with partner brands to increase audiences.<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Important<\/strong>: Personalize the packaging, launch seasonal landing pages, and make the offer feel unique, not just another discount.<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">Repeat after me: &#8220;Summer is an opportunity, not an obstacle.&#8221;<\/h2>\n\n<p>Your audience doesn&#8217;t disappear during the holidays: <strong>they change pace, expectations, and channels<\/strong>. If your brand adapts, anticipates, and remains active when others are in &#8220;airplane mode,&#8221; you&#8217;ll gain market share and be better positioned for September. <\/p>\n\n<p>\ud83c\udfaf <strong>Tailor your message,<\/strong><br\/>\ud83d\udcf1 <strong>optimize mobile,<\/strong><br\/>\ud83d\udd01 <strong>activate remarketing,<\/strong><br\/>\ud83d\udcc8 <strong>boost seasonal SEO,<\/strong><br\/>\u26a1 <strong>and create memorable campaigns.<\/strong><\/p>\n\n<p>Need help boosting your marketing this summer? At <strong>Online Zebra<\/strong>, we&#8217;ve been boosting businesses like yours for years with 100% personalized, results-focused strategies. <\/p>\n\n<p><strong><a href=\"https:\/\/onlinezebra.com\/en\/contact\/\">Now&#8217;s the time to get moving. And if you&#8217;d like us to join you, write to us. <\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why should you accept that in summer things stop and you stop selling? On the contrary: it is one of the best times of the year to boost your business&#8230; if you know how. Many SMEs make the mistake of assuming that, with the holidays, consumption stops. But the reality is that consumers don&#8217;t disappear: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[272],"tags":[],"class_list":["post-9305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 keys to selling more this summer by Online Zebra - Online Zebra<\/title>\n<meta name=\"description\" content=\"Summer is an opportunity, and we know it well. 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